Senior Manager, Brand Integration

United States Bowling Congress

Full Time
United States Bowling Congress
Arlington, TX

Job Details

Team up with the United States Bowling Congress (USBC) and have a fulfilling and fun career ensuring a Future for the Sport of Bowling.  USBC is recognized by the United States Olympic Committee as the national governing body for the Sport of Bowling and is a membership organization. We provide standardized rules, regulations and benefits to make bowling fair and fun for everyone. 

We are seeking a Senior Brand Integration Manager to join our team.   This position will be responsible for leading marketing strategy and tactical execution of key USBC brand campaigns and programs. This position requires strong strategic skills with an emphasis on the ability to formulate ideas for the strategic direction of marketing, promotion, and operational strategies.

Primary Duties and Responsibilities

  • Lead execution for USBC brand programs including championship tournaments, VIP programs, fan and member engagement programs, and branded apparel and merchandise
  • Development, planning and execution of marketing campaigns that grow participation and drive revenue for USBC Championship Tournaments (Open Championships, Women’s Championships)
  • Oversee marketing for tournament affinity programs (VIP programs, tournament captain/coordinator incentives, and experiential packages)
  • Deliver innovative marketing campaigns and demand generation tactics, leveraging both digital (display ad, email, mobile, social, marketing automation) and traditional (direct mail, print, in-venue signage, outbound calls) marketing channels
  • Develop and monitor key performance indicators for marketing initiatives, providing update weekly and monthly reports, and adjusting or course corrections as needed
  • Assist in leading cross-functional marketing initiatives across marketing department verticals as well as cross-functional teams within the organization
  • Manage projects with the creative team including production of marketing materials, including website content, display ads, print collateral, and videos
  • Operational oversight of channel integration, content production, and the capturing and evaluation of analytics and campaign results.
  • Summarize analytical data into actionable sales and marketing intelligence
  • Manage and analyze marketing data for both regular growth reporting, as well as deep, actionable customer insights via business intelligence software and tools
  • Work closely with internal teams, providing marketing solutions and strategic guidance
  • Other duties as assigned


Preferred Skills

  • Must be a proactive idea generator, analytical thinker and creative problem solver
  • Highly organized, detail-oriented, with the ability to simultaneously manage multiple priorities
  • Exceptional prioritization skills
  • A high level of accountability, taking ownership of your work and responsibilities


  • Bachelor’s Degree in Marketing, Business Management, Advertising, Communications, Sport Management or a related field
  • A minimum of 5-7 years of marketing experience with a focus on managing integrated digital channels including email, social, display advertising and marketing automation
  • Hands-on experience with email and marketing automation platforms (Act-On, Cheetah Mail, ExactTarget, Marketo, Selligent, Responsys, etc.)
  • Prior experience with Business Intelligence tools (Sisense, Tableau, Rapid Insight, etc.) is a huge plus
  • Highly proficient with the Microsoft Office Suite, specifically PowerPoint, Excel, Outlook, & Word). MS SharePoint (highly-preferred)
  • Understanding of CRM segmentation, database marketing, and consumer insights
  • Content management and website editing experience
  • Experience with preparing campaign recaps and marketing analytics reports
  • Excellent verbal and written communication skills
  • Outstanding attention to detail and follow-through
  • Ability to pass USBC Registered Volunteer Program background screen as a condition of employment and on an annual basis as a condition of continued employment to ensure appropriate protection is given to the youth involved in our programs required

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